Position

Graphic Design Assistant

Company

Down Syndrome Resource Foundation

Timeline

July 2024 – August 2024 (2 months)

Tools

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign

Context

The Down Syndrome Resource Foundation (DSRF) provides programs and services for people with Down Syndrome and their families. As the graphic designer, I prepared event materials for their workshops, social media graphics, logos to use on their website, and other digital and print materials.

Projects

Social Media

I was in charge of creating social media posts for major holidays and awareness days. Using the company’s branding guideline, I made graphics for different platforms including LinkedIn, Facebook, Twitter and Instagram and adapt my content according to the format of different platforms.

The Impact Survey Results is an infographic report I created based on the feedback given by families who received DSRF’s help. I displayed the percentages and highlighted the most relevant information in a visual pleasing manner.

During the Star Wars camp – a summer program for kids, I created Star Wars themed background templates and used Photoshop to create fun portraits for the kids. They loved their portraits and the post gained a spike in engagement on LinkedIn.

 

Logos

Up the Down Market (UDMD) is a yearly fundraiser hosted by DSRF. Companies  play a stock market game with fictional companies and raise the stakes by betting real money. I was in charge of creating event materials, including:

  • Logos for the fictional companies (shown below)
  • Updated the information and layout for UDMD in Vancouver, Calgary and Toronto
  • Redesigning the donations card and updating other print materials

04 Icons

Using Adobe Illustrator, I created 28 vector icons for DSRF’s programs and services. The icons represents each individual and group programs on DSRF’s website, and created a cohesive visual identity for viewers to understand.

05 Successes + Insights

I am very grateful to have worked in DSRF. It provided me with many opportunities to both demonstrate my artistic and creative skills while teaching me about self-directing my tasks. I was able to work with a variety of formats for different marketing materials and allowed me to hone my skills.